Capture web traffic on iPhone using Sitecatalyst- Omniture Product

I have worked on Sitecatalyst for sometime and found it very interesting and accurate. It captures real time web traffic hence enabling web marketing team to analyze user interactions through out the site. They have come up with their iPhone App which provides real time analytics for marketing initiatives. According to their official blogs:

 I am excited to share some of the recent innovation we’ve been cooking up in the Omniture labs. For those avid SiteCatalyst and iPhone users, we have just released theSiteCatalyst for iPhone now available on the iTunes app store. This enables online marketers who are on-the-go to take SiteCatalyst with them anywhere they’re traveling-at the airport, at home, in the car (pulled aside to the shoulder of course), or wherever their iPhone receives a signal. 

                             This new application builds upon the mobile analytics capabilities we announced in July as part of the latest Omniture SiteCatalyst release, which also enables marketers to access their SiteCatalyst bookmarks and dashboards through their mobile device HTML browser. The mobile analytics capabilities in SiteCatalyst helps online marketers to better understand their mobile audience, such as the specific devices hitting their site, the type of video & audio support with these devices, as well as cookie and javascript support. These reports are critical to understanding the makeup of the mobile audience as the lack of industry standards has traditionally made it more difficult to accurately analyze mobile traffic. These innovations in SiteCatalyst now provide web and mobile marketers the ability to effectively measure key metrics such as revenue per mobile device (How much is the Blackberry contributing to direct ecommerce sales?), shopping cart adds (Are iPhone users converting at higher rates than T-Mobile Sidekick users?), as well as develop content strategies such as video formats to include on the site (Which video codecs are most supported across all mobile devices hitting our site?) and audio content (Which ringtones formats should we offer for download?).

Try it out guys….I am rushing to download this application as long as it remains free!!!

Share a cab ride using GPS on Android

In response to the recent post in Tech Crunch saying that MIT students develop projects in 13 days, we students at SJSU have a lot of potential to create some exciting next generation Mobile Apps. I along with my project partners Naing and Htay took one mobile course(Cmpe 277) under Dr Shan to develop one promising concept. Unfortunately we couldn’t convert it into commercial project but developers can take fresh ideas from it and make a revenue out of it.

The app is called Share a Taxi Ride. Generally in metro cities like San Francisco, New York where many business executives travel a lot can find this application useful especially everybody is using iPhone for their prime business communication. This Mobile application allows users to share a cab ride based on their current locations. It is about finding people to share a taxi based on source and destination points. Along with that, it can also be applied to many other cases such as going to and from special events, conventions, ball games etc. The typical functions of this portal are listed as follows:

•  Registration: It allows a first time user to register so that they can log in with their username and password during their next visit.
• Login: This allows registered users to access the mobile application along with the validation of their credentials
• User Profile Management: This allows registered users to create and manage their profiles access the mobile application. It also allows users to manage their preferences like Sex, Smoke or Contact (By Chat or Call)
• Sign Out: Allows user to log off the application session

These are some “Nice to have” features:

• User Account Management
• Manage Preferences (who you are and what type of people you want to share with)
• Save Destinations on phone
• Search people based on current location your destination and other criteria such as destination proximity, time, number of persons, etc.
• Prearrange the ride beforehand
• Display search result and communicate or exchange information with selected person(s) by email or phone
• Show people on the map (sometimes they could be a couple blocks away from you)
• Rating system (Rate, Comment, Filter search based on rating)

Application Snapshots

 1] Title Page: It is being displayed when the application is loaded for the first time

 

2] Registration: It is being displayed when user comes to the site for the first time

3] Login: It asks for the user credentials

 4] Based on the correct username and password, the system will navigate user to the Main User panel.

5] The cab request form is displayed when user requests to find the riders within defined proximity. Generally, the system will calculate user’s source address from GPS but for the simplicity we allow user to enter the address

6] Search Result

7] Give user ratings

 Here are the configuration details:

GUI: Android Development Tools Plugin for the Eclipse IDE, Android Debug Bridge (adb)  

Web Server: Tomcat Apache Server

Database: MySQL, SQlite

 

We were not able to create complete application within provided time limit but we explored power of Android as a Dev Platform…We found development of similar app on net called GCab

This could be a potential project but I am not sure whether this idea is already been practiced commercially…

The technical advancements in upcoming years centric towards mobile. It depicts how mobile has captured the market and took everybody’s attention.

Technologies are developed to make human life more flexible and advanced. As human beings became more mature and knowledgeable by leaps of time, they invented lots of new things which are meant to raise the level of living standards across the globe. By looking into history, I find the new generation mobiles with embedded technologies more potential field. This technical miracle will facilitate people by providing easy access starting from communication to satellite navigation.

In olden days, mobile phones were categorized into 2nd generations which were limited to CDMA, GSM with digital cellular systems but now a day, we have 3G and 4G mobiles which not only support these networks but also provide access to Wireless communication with high data rate. These mobile devices enable end users to access High speed wireless internet with last mile connectivity. By having these systems in practice, user will be able to access online eCommerce Applications, play games, make financial transactions and perform video conferencing. The best example to narrate this idea is Pay Pal Mobile Application which will allow user to send money via mobile browsers to their accounts. It also provides user to buy and sell items on eBay and do the checkout through their mobile phones.

Mobile Technologies are helpful to user to communicate effectively regardless of location. As current market has become more mature, there are so many service providers who facilitate users to access calling cards in order to provide distant communication with reasonable rates. Along with that, we have blackberry cell phones and PDA which assist user to access office applications and arrange meetings. These high tech phones offer flexibility while user can work from home but still connected to all office applications.

In current cutting edge technologies, we have mobile devices which will enable user to navigate user while traveling from one state to the other. For e.g. Nokia N series has come up with their own GPS navigation software embedded into phones. This phenomenon provides client to have look at nearest restaurants, gas stations and walk through all streets and their intersections. Apple Inc, has recently launched iPhone which allows consumer to drag and drop their photos and able to download favorite music through Safari Web Browser. These mobiles are also meant to provide education by having video and data streaming to illiterate people in rural areas via broadcasting.

In nutshell, I consider mobile technologies the most agile field with endless opportunities waiting ahead. It will help people to communicate effectively under circumstances like accident or serious injury likewise calling 911 to aid people instantly. In all conditions, they stand out the best amongst all technologies and innovations that humans have ever come up with.